Independent digital studio · Web · Brand · Marketing
Your potential is a variable.
We solve for it.
We're the studio companies call when they know they're underperforming and want it fixed, measured, and proven. xPotential RD rebuilds websites, sharpens brands, and runs marketing that has to earn its keep.
Replies within one business day. No retainer required to start.
Brand×Web×Marketing×Content×Optimization×Growth×Brand×Web×Marketing×Content×Optimization×Growth×
What we do
Four disciplines.
One mandate: move your number.
A brand that re-sizes you in your market.
Positioning, naming, visual identity, and the message that gets repeated back to you in discovery calls. We give you something to be remembered for — not just a logo.
- Positioning workshop
- Visual identity
- Naming & voice
- Brand guidelines
Websites engineered to convert, not decorate.
Strategy-led design and fast, accessible builds. Every section exists to move a visitor one step closer to the decision you need them to make — nothing earns its place by being pretty.
- UX & conversion design
- Build & CMS
- Accessibility
- Analytics setup
Marketing run like a lab, not a billboard.
Paid and lifecycle campaigns treated as experiments: hypothesis, test, measure, scale. Budget follows evidence — not the loudest opinion in the room.
- Paid media
- Lifecycle email
- CRO
- Honest reporting
Assets that keep earning after launch.
Search, content, and thought leadership built to compound month over month. The writing has a point of view, and the technical foundation gets you found — by people and by AI answers.
- SEO audit & fixes
- Content system
- Editorial calendar
- AI-answer visibility
The method
Every engagement is an experiment
with a written hypothesis.
- 01
Discover
We read your market, your numbers, and your customers' actual words. Assumptions get retired here — including ours.
- 02
Define
A hypothesis in writing: what we'll change, for whom, and how we'll know it worked. Signed off before anything is built.
- 03
Design
Concepts you can react to, not decks you have to decode. We refine until it's right — not until it's easy.
- 04
Build
Production-grade code and copy, shipped in the same room as design. No hand-off drama, no translation loss.
- 05
Measure
Launch is the start, not the end. We report in numbers, and we stay around to keep improving them.
Selected work
Proof over promises.
01Alaso · Fintech — Brand + Web
A Latin-American fintech for holding, sending, saving & investing in dollars.
Fully in market — brand and web experience for a cross-border finance product.
02La Fortuna de la Armonía — Web + Booking
A professional space-organization studio in Santo Domingo, bookable and bilingual.
Live — service listing, trust-building copy, and integrated WhatsApp consultation flow.
03Konekla · SaaS — WhatsApp Platform
A WhatsApp messaging & contact platform purpose-built for Haitian businesses.
In market — marketing site plus a product designed around MonCash and Kreyòl-first UX.
04MarketTrack — AI E-commerce Platform
An AI-assisted e-commerce marketplace rethinking online selling in Haiti.
Live demo — platform positioning, trilingual interface, and an interactive product journey.
05Plogig — Community Help Marketplace
A two-sided marketplace connecting communities with trusted, culturally-aware providers.
Live — matching, verified providers, and an accessible multi-language request flow.
06Radiokam — Teleradiology Platform
Teleradiology for Haiti — clinics upload scans, expert radiologists deliver trusted reads.
Live — AI-assisted reports, in-browser DICOM viewer, and secure trilingual sharing.
07VitVit Cash — Fintech · Stablecoin Exchange
Swift gourde-to-dollar exchange with stablecoin technology and no hidden fees.
New platform launch — HTGV stablecoin, instant swaps, and blockchain-verified transactions.
08Brandwavr — SaaS · Brand management for agencies
A tool that reads your client’s live site and ships every asset on-brand, every time.
White-label SaaS: a 0–100 consistency score on every delivery, deviations marked, and a brand kit filed straight from the live site.
Selected live projects. Tap any card to open the client site.
The studio
Small by design.
Sharp by necessity.
xPotential RD is an independent studio — eight people, no account-manager layer, no buffer between you and the people doing the work. The "RD" is research and design: we treat every engagement like an experiment with a hypothesis, a method, and a result you can point to in a boardroom.
- You talk to the people building your site — not a client-success layer.
- Every engagement starts with a written hypothesis and ends with a measurement.
- We only take projects where we believe the potential is real.